About Luno
Upgrading the world to a better financial system
Luno is the crypto investment app you can rely on, enabling you to buy, store and explore crypto securely. We’re committed to putting the power of cryptocurrency in your hands sensibly and responsibly.
Since 2013, we’ve helped millions of people around the world invest safely in crypto. We do this by cutting through the hype and supporting customers at every step of the way. All products and cryptocurrencies on our platform must first meet stringent legal, risk and technical security standards.
Transparency is key for us. Luno stores all crypto on a 1:1 basis and we have rigorous processes in place so you can be confident your investment is secure. We’re available in more than 40 countries around the world and we work closely with respective regulators in all of these markets to be fully compliant, as we believe this is the best way to help you invest safely
Our mission
In 2013, we set out to empower billions of people across the world by upgrading them to a more open, efficient, and inclusive financial system. To do that, we built a platform that makes cryptocurrencies such as Bitcoin and Ethereum easily accessible to everyone – whoever and wherever you are.
Why Cryptocurrency?
The way people use and think about money is constantly evolving.
The existing financial system was built for a non-digital age, ignoring the needs of the modern individual and with many unnecessary inefficiencies and gatekeepers. The world now has access to new technologies like decentralised cryptocurrencies that is quickly making these old systems and ways of thinking redundant. Like communication evolving from landlines to mobile phones, or post to email, money is now finally catching up with other information revolutions.
Decentralised cryptocurrencies are enabling us to reimagine the financial system to upgrade the world to something better.
A Culture around Vision
We believe that decentralised cryptocurrencies like Bitcoin and Ethereum will fundamentally change how the world views and uses money. As early pioneers in this industry, we feel it’s our duty to bring this knowledge and excitement to the world as best we can.
It takes a certain breed of person, with a special system of values, to take on a challenge of such epic proportions.
Educating and informing customers to help them use crypto to its full potential
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The world’s most international cryptocurrency team
The Luno team comes from a wide range of backgrounds in engineering, finance and industry, but all united in our passion to revolutionise the way people use money. Most of our team have lived in or worked across many different countries, speak multiple languages, and have successful track records working at top global companies such as Google, Amazon, Morgan Stanley, Barclays and Ernst & Young.
Global company, local presence
United Kingdom
London
South Africa
Cape Town
Malaysia
Kuala Lumpur
South Africa
Johannesburg
Indonesia
Jakarta
Nigeria
Lagos
Australia
Sydney
Luno is an independent operating subsidiary of Digital Currency Group
Digital Currency Group's mission is to accelerate the development of a better financial system. They do this by building and supporting blockchain and digital currency companies using their network, insights, and access to capital. DCG has been the most active investor in the digital currency industry, with investments in over 130 companies in 30 different countries, including market leaders such as CoinDesk and Foundry.